Stories

Trips Around the World

My  passion for travel and cultural exchange has shaped me into who I am today. I’m an extroverted, endlessly curious and fiercely motivated woman, always seeking out new challenges and opportunities. From the moment I first set foot abroad as a child, I was struck by the travel bug, and it’s been an exhilarating journey ever since.

Beauty of this World

My experiences taught me to approach local cultures with respect and also gave me a deep understanding of the importance of sustainability. I’ve come to realize that preserving the incredible beauty of our world and the well-being of its people isn’t just a responsibility—it’s a mission I’m deeply committed to. 

Discover some of the stories in the blog posts

Photography

People Around the World

In every corner of the globe, people are united by their unique stories, cultures, and traditions. These portraits capture the essence of everyday life, showcasing the beauty and diversity that make our world so extraordinary. Each smile, gaze, and gesture tells a story, reflecting the rich heritage and shared human experience that connects us all. Dive in the incredible diversity that makes our world truly remarkable.

Art direction on set

ADVERTISING

I’ve had the opportunity to craft eye-catching promotional videos and striking photographs for an array of clients. I’ve directed TV ad spots (30”) for iconic brands like Nikon and Elvea. Next to that, I’ve created short formats for Provamel’s social media. On set, I automatically take the reins of the creative vision. Among others, this has resulted in top-notch visual work for Belgian energy supplier Eneco and Belgian bank MeDirect. I’ve also led exciting photoshoots where I pitched bold ideas, briefed photographers, even ironed the background curtains! All to guided the photographers into making those ideas come to life.
Dive into all this vibrant work

ELVEA

100% NATURALE. 

What makes the tomatoes of Elvea 100%

natural? The Italian sun. You get the very best when you work together with nature.

NIKON

Unshakeable confidence

Unrelenting pressure. As Georgia Hall
prepares for the 2023 Women’s Open Championship on home soil, the COOLSHOT PROII laser rangefinder keeps her on target. 

PROVAMEL

PROVAMEL IS COMMITTED TO MAKE YOU TRUST FOOD AGAIN BY ONLY USING HONEST INGREDIENTS. NOTHING MORE, NOTHING LESS.

Yes, it’s all about fully transparent, cutting-the-crap, 100% honesty so everyone can understand every ingredient and why Provamel uses it.

ENECO

“Will my ice cream melt faster?” 

Eneco lets the #NXTGEN speak. We all know we should take better care of our planet. With simple questions, we want Belgians to reflect about the choices they make.

OZ

OZ helpt je een handje

We developped a campaign for promoting the household helpservice. From cleaning, ironing till cooking, OZ will help you. A clear message with an attractive and clear
visualisation. The idea about the campaign is very simple and straight forward:
people always go in defense when it
comes to household help. So we came
up with the idea that OZ is just giving a
helping hand where you need it.

MeDirect

We made sure MeDirect’s launch campaign for their new branding is nothing like a typical bank. With the new claim My Money,
My Choices, we tell you exactly how online banking at MeDirect can fit into your lifestyle. With a clear and pretty bold tone of voice
for a bank.

BUDWEISER

Budweiser Emerging Creative, GOLDEN Clio award is there to celebrate young creatives. They get to showcase their big ideas through a big briefing from a big client. In 2019 that briefing was given by Budweiser. And gues what? My team and I impressed the beer brand the most! 

Budweiser was looking for a clever way to use the surplus clean energy they generate in their own wind farm. They already use a big part of that energy to produce every Bud in America, but there’s still a lot of clean juice left. So, we got to thinking… If you’re going to drink a green Bud, you better drink it in a green bar.

Yep: Budweiser is giving away the extra clean energy to bars all around the US. As long as they get enough votes from their community, their bar becomes powered by Bud. No drama, no fuzz, just a low-budget idea that helps Budweiser brew for a better America.

BECAUSE BUD IS GREAT, AND CLEAN ENERGY IS WEISER.

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