Golden Clio Award

This Belgian Case is for you

Budweiser was looking for a clever way to use the surplus clean energy they generate in their own wind farm. They already use a big part of that energy to produce every Bud in America, but there’s still a lot of clean juice left. So, we got to thinking… If you’re going to drink a green Bud, you better drink it in a green bar. Yep: Budweiser is giving away the extra clean energy to bars all around the US. As long as they get enough votes from their community, their bar becomes powered by Bud. No drama, no fuzz, just a low-budget idea that helps Budweiser brew for a better America. BECAUSE BUD IS GREAT, AND CLEAN ENERGY IS WEISER. 

• Credits

Art Direction: Shana Van Roosbroeck & Julie Pittevils
Agency: The Other Agency

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